We are pleased to announce the launch of the 4rd course “DIGITAL SKILLS COURSE”, within the framework of the project „Connecting universities-industry through smart entrepreneurial cooperation and competitive intelligence of students in Moldova, Georgia and Armenia”, reference number: 617393-EPP-1-2020-1-MD-EPPKA2-CBHE-JP.

👉Register at

✅ Start: 1 November 2021
✅ Duration: over 4 weeks
✅ Lead Partner: “RISEBA” University of Business, Arts and Technology /Latvia
✅ Working language: English
✅ Location: ZOOM
✅ Deadline: 14 October 2021
✅ Agenda:–pQDoMN0S/edit?usp=sharing&ouid=102478312931443651739&rtpof=true&sd=true

MODULE I. Business communication🔥

1. Types of communication and basic communicative skills;
2. Verbal communication / Non-verbal communication.
3. Challenges of communication in digital era
4. Personal branding (business appearance and self-presentation);
5. Public presentation skills (pitch presentation)
6. Leadership and talent management.

MODULE II. Digitalization🔥

1. Digital communication strategy
2. Effective management of digital communication;
3. Why do business models matter?
4. 10 steps to reach your audience.

MODULE III. Social media🔥

1. Social Media Marketing (research and strategy)
2. Social media platforms (Facebook, Instagram, Youtube, Basic Vkontakte, Odnoklaassniki, LinkedIn, TikTok, Clubhouse);
3. Targeted advertising in social media platforms;
4. Analytics and reporting.

MODULE IV. Digital platforms🔥

1. Market research
2. Digital Platforms – overview
3. Shopify – Build a world-class webstore in 1 hour without any coding.
4. SEO / Email Marketing / Chatbots
5. Ecommerce (Amazon, Ebay, Etsy, websites, Omnichannel solutions, Fullfillment centres, Dropshipping)

MODULE V. Digital tools for communication🔥

2. Online teaching;
3. Digital communication with students.”
“1. Technology for study course content creation
2. Establishment of a support system
3. Development of teaching materials”

The project is funded by the European Commission – Executive Agency for Education, Audiovisual and Culture – within the Erasmus+ programme.